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As an investor, you want and need basic information to select a company whose stock will meet your investment goals. You need the fundamentals — information about a company that tells you about financial consistency and reliability, profits, dividends, property and debts, and other dollars-and-cents information.
Simple, straightforward information in a practical format is difficult to find, When you begin reading reports prepared by accountants and analysts you can lose your way easily, unless you are a financial expert yourself. If you depend on books for information on evaluating a company's fundamentals, you find that basic information is equally difficult to locate — until now.
This book is written for investors, not for financial experts. If you want to improve your skills at fundamental analysis, this book is for you. It leads you through researching and analyzing fundamental financial information in order to forecast profits, supply and demand, industry strength, management ability, and other factors affecting a stock's market value and growth potential....

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